I know that when it comes to buying fabric online, things can be a little tricky. This is from my very own experience before I opened my own shop.
I remember back all those years ago when I ordered online and received my very first Amy Butler print in the mail. To say that I was surprised at the size of the print would be an understatement. At the time I was used to the much smaller prints typically found at chain-type fabric stores, but once I got over the inital shock, I was pretty happy with my new venture into bigger prints.
Here are some tips that I hope will make the online fabric buying process easier and more enjoyable for you:
***Ask questions. Until you are sure about your choices, ask the shop owner questions. I have never felt offended or invaded by someones inquiries about what I sell. People convo and email me questions all the time and I am always happy to help. I also have helped my customers put together custom bundles that suit their tastes. I do this because I know that working with color can be a bit overwhelming and some people will keep away from quilting if they don't feel confident.
***Use the search bars on the website. Looking for red stripes? Or for a bunch of red fabrics? Search accordingly. This eliminates the time consuming option of scrolling through the entire store.
***Ask for samples. I often have customers ask for a sample when they are trying to coordinate colors for a wedding or nursery, and I send them a 1" cut of the fabric, free of charge.
***Know what you want. Are you looking for linen? A stretch knit? Quilting cottons? Each of these fabrics has a different feel and weight, and it is good to know what you need. Buying a cute knit isn't going to help in the making of a quilt. This is another area where asking the shop owner is helpful.
***Color-matching can be quite tricky online because of the difference in computer moniters. If there are several prints that you like from one shop, ask the owner if they look good together. Also, most shop owners have Kona color cards, so if you know what color you want from the Kona spectrum, that will be helpful also.
Buying online is certainly convenient. After all, online shops are open 24 hours, and shopping in PJ's is not frowned upon.
I do hope that these tips will make your experience a little bit easier!